Why it's so important, and what Our Cow farmers to do guarantee their animal's welfare and wellbeing.
Here at Our Cow, the welfare and wellbeing of our animals is our absolute top priority. We make the choice to only work with farming families who share the same philosophy and mission for their farms as we do; to provide the best possible, sustainable, ethically-raised and well cared-for cattle in Australia. We are proud to say, with 100% certainty, that every single Our Cow farmer treats their cattle with respect, care and lots of love.
Every Our Cow farm is its own living ecosystem, from native forests to pastures, where cattle grow and live in stress-free, plentiful environments, and exceed the five internationally-recognised domains for animal welfare:
We believe that limiting animal’s access to water, shade, fresh grass and positive human contact, is unacceptable and unnecessary. Therefore, supporting Our Cow means you are directly supporting the best possible standards for animal welfare in free range farming in Australia.
What our Farmers do to lead the way in sustainable and regenerative farming.
One of the reasons we started Our Cow was to give the ethical, hard-working farmers, who care for their environment, a stable and secure way of growing their farms, and sharing their stories with fellow Aussies.
We’re very proud that our farmers are furthering the protection and custodianship of our beautiful land through sustainable and regenerative farming practices. With beef farms accounting for almost half of Australia’s land mass, “beef producers are some of the nation’s most important environmental custodians, and are acutely aware of their responsibility to care for our natural assets”.*
We couldn't agree more; it's clear that a healthy living environment for cattle, encompassing plenty of shade, water, fresh grass and healthy human interaction, is essential for not only the health and welfare of animals, but the quality of meat they produce and the health of those who eat it. Beef farmers in Australia have a duty to help improve, rather than further degrade, our environment, and we know, without doubt, that Our Cow farmers do that.
How we directly link our Farmers with families all over Australia
Here at Our Cow, we believe that Aussie families come first. Aussie kids growing up with exceptional quality, ethically-sourced, locally produced meat is paramount for us and for our customers. We understand that Aussie parents want the absolute best for their kids; both in their childhood experiences, their health and nutrition, and their understanding of where food comes from and how it gets to their dinner table.
Unsurprisingly, Aussie families are the Australian beef industry’s single largest customer, accounting for 48% of all beef sales in the country*. However, unlike mainstream Australian beef producers who focus on exports to international markets, at Our Cow we are proud to serve Aussies 100% of the time.
Despite Australians accounting for almost half of industry’s sales, the recent 2022 Australian Beef Sustainability Report* focuses heavily on meeting global demand for our beef, with Japan, the USA and China following us in consumption. Now, we’re well aware that exporting our beef is very important to our economy and our industry, but at Our Cow we prefer to focus on helping our Aussie farmers feed our Aussie families, first.
We recently had the privilege to be right in the heart of Sydney at Harbour Fest, celebrating and being part of ‘The Great Aussie BBQ’ event this year, held on Australia Day under the impressive silhouette of the Sydney Harbour Bridge at Hickson Road Reserve.
We’re so proud that Gail & Tim Thiele, the owners of Springroll Gold and our amazing suppliers of gourmet spring rolls, have joined us as a major partner in the custom creation of our "Car-Beque", our promotional custom-fit BBQ vehicle.
A HUGE thanks to our friends and sponsors at Dynamic Wheel Co for their generous contribution to our “Car-Beque” project, all in support of Rural Aid.
We’re so proud to partner with the incredible Sarah Henney from Outback Linen Co this year, who has joined us as a major partner and sponsor in the creation of our beloved “Car-Beque”.
Scott & Hannah Baker from Doonkami Aussie Whites in Yetman, NSW, are two of our longest-serving farmers here at Our Cow. The Baker’s Aussie White sheep flock, known for their high marble content, graze on only the best quality lucerne and high quality protein crops on their expansive property, ensuring Doonkami meat is of premium quality.
In a 'wheel-y' special partnership, we’ve been so grateful to the team at Cooper Tires for providing essential support and innovation towards our "Car-Beque" project, in support of Rural Aid.
Yubute’s contribution to our Car-Beque project in support of Rural Aid has been crucial in delivering such a successful first event using our amazing custom-built BBQ.
In the heart of the Sunshine Coast, nestled in its own wharf lies Mooloolaba Fisheries - a family-owned wild-caught Australian seafood operation and the birthplace of the Mooloolaba Prawn!
Located in the picturesque Bungarby in the Monaro area of southern NSW sits Woburn Australian Whites, a Sheep Stud founded and managed by the multi-generational Keighley family.
What we do to meet and exceed the Australian standards for beef quality
Our Cow takes on Sydney for ‘The Great Aussie BBQ’, in support of Rural Aid
Could it be because of the Our Cow model that other farmers now have the confidence to stand up to the big guys? After realising that we pay our farmers more and our retail prices are very similar?
From supporting more rural farming families, to creating employment opportunities in trade & management in regional NSW
How do you like your lamb? Meet some of the resilient Aussie farmers behind our grass-fed, free-range lamb.
Located on 2,800 acres of mineral-rich soil near Moree stands Morven Downs, a family operated mixed farming and cattle operation owned by Stuart McDouall and his wife Jayne.
Rod and Rita are the proud owners and caretakers of “Clovervale”, a picturesque 1,800 acre property nestled about 5kms from the Dumaresq River in Texas, QLD. Their expansive and sustainable property, which is now run solely by Rod & Rita after their three adult children were also involved in the farm, provides some of the best Aussie White Sheep we’ve had the privilege of supplying at Our Cow!
We're SO excited to introduce you to Mick & Thip Duck, the passionate and innovative farmers behind Quackers Maccas, a unique macadamia nut farm nestled in the picturesque Hogarth Range in the Northern Rivers region of NSW.
Pigs born and raised happily outdoors, in their natural environment - just the way it should be.
How do you like your lamb? Meet some of the resilient Aussie farmers behind our grass-fed, free-range lamb.
How the Our Cow Founders started, their farm, and how their produce is some of the tastiest beef you’ll ever eat.
How Peter raises the bar for all Our Cow Farmers with his ethically produced, unique lamb production.
Our Cow customer favourite Greg Billing worked as a renowned potato & dairy farmer for over 50 years, before turning his prestigious farm over from dairy to beef in 2020.
Why John’s Angus Beef & Wagyu is better for you
How this family turned their 115 year old property around to produce some of the best Aussie White Sheep available today.
When you picture a true-blue Aussie farmer, that’s Snowy; he's been working the land for over 70 years, and knows a thing or two about producing top quality beef.
How these generational farmers produce beef that's quite literally 'a cut above the rest'.
Nestled in the heart of Tropical Far North Queensland lies Barramundi Gardens, the family farm Gail and Tim Thiele have owned and operated for over 20 years.
But from this award-winning Barramundi farm comes something you may not expect at first glance… the home of Springroll Gold, where Gail and her team create the finest gourmet spring rolls available on the market, housed within a state of the art processing facility.
Showcasing all local gourmet Australian ingredients, and with no added preservatives, fillers, flavours or colours, there’s a reason Springroll Gold is sought after by the best Chefs nationally and available on menus of some of Australia’s top pubs, cafes and restaurants.
This unique gourmet spring roll range is renowned for its exceptional taste, quality and unique Australian flavour combinations.
Using locally grown and sourced produce and their own first class Barramundi fillets, Springroll Gold has a unique fresh taste with flavour combinations designed to treat a range of taste buds.
A family run business with three generations involved, the Theile’s focus has always been on high quality ingredients, locally sourced, with a community focus. They’re proud to be one of the major employers in their local area, and they’ve spent the last 16 years refining their sustainable farming principles on-farm whilst also sourcing their ingredients from sustainable local producers.
The result? Guaranteed the best spring rolls you’ll eat!
And, we’re SO proud to be the FIRST online retail stockists of Springroll Gold EVER!
Choose from your favourite flavour combination, or why not taste them all?
We’re now stocking Springroll Gold’s:
Barramundi Spring Rolls
Tiger Prawn Spring Rolls
Crocodile & Lemon Myrtle Spring Rolls
Thai Chicken Spring Rolls
Chilli Beef Spring Rolls
We’re so excited to be working with Gail & Tim and can’t wait for you to try their new range now stocked under our ‘Grocery’ section here!
The dynamic Dad & Daughter duo producing some of the best olive oil available in Australia today.
At Our Cow, the health and welfare of our livestock are our top priorities. We maintain the highest standards of care, nutrition, and environmental conditions to ensure that our animals thrive. We do not use any vaccines or medications that are not specifically approved for livestock use in Australia.
Why buying paddock-to-plate with Our Cow secures a future in farming for our Aussie farming families.
We're so excited to welcome Duncan and his family to Our Cow - and introduce Quail to our product range!
Showcasing the hard work & dedication of some of Our Cow's leading ladies, and the incredible difference they make to their farms, families and communities.
We're so excited to welcome Elgin Valley Free Range Chickens to the Our Cow Farmer Family!
The home of Award Winning Handcrafted Cheese & Dairy Products from the heart of the Northern Rivers, NSW.
We're so excited to welcome Duncan and his family to Our Cow - and introduce Quail to our product range!
Hot on the heels of its acquisition of on-demand grocery startup VOLY, Australia’s fastest growing paddock to plate home food delivery service, Our Cow, has snapped up Brisbane Valley Farm Direct’s online business as the company doubles down on its ambitious nationwide expansion.
What's not to love about Aussie Lamb? Find out more on why it's so good for you, and the special farming families who produce it for you.
Revisiting all our favourite moments with Hayden Quinn from Season 5 and 6 of Taste of Australia on Channel 10.
We recently caught up with Lachlan Brown, our new Livestock Manager at Our Cow, over a beer down at our local pub.
Did you catch us on A Current Affair last Friday night?
We're incredibly proud to announce that Our Cow's Co-Founder Bianca Tarrant is the 2022 Shine Awards - ‘Belief’ Category Winner!
