Our Cow vs Other Online Butchers
Our Cow wasn’t created to be just another online butcher. It was started by Australian farmers who were tired of a system that put distance between the people raising the food and the people eating it.
For decades, farmers have had little control over how their animals are priced, processed or sold. Customers, on the other hand, are often left guessing where their meat comes from, how it was raised, and why prices fluctuate so wildly from butcher to supermarket. Our Cow exists to change that relationship entirely.
Our Cow was built differently. From how we partner with farmers to how we process and deliver our meat, we’ve made deliberate choices that put farmers first and keep the supply chain transparent.
We’re proud of how we do things. Proud to put farmers first. Proud to be transparent about our supply chain. And proud to offer customers a direct connection to the people producing their food, without middlemen, smoke and mirrors or marketing gimmicks.
If you’re deciding where to buy your meat online, this is what sets Our Cow apart.
Why Choose Our Cow vs Other Online Butchers
When researching meat delivery services, Australia offers plenty of local and national options. But like with everything, not all online butchers are built the same way.
If you’re wondering why to choose Our Cow over other online butchers, here’s what truly sets our company apart.
What
- Our Cow.
Who founded the business?
- Founded by Australian farmers who wanted to sell their meat directly to customers rather than through wholesalers or middlemen.
Who the business is built for
- Built to return more value to farmers, whilst offering great quality products at reasonable prices for customers.
Relationship with producers
- We work directly with farming families, not through anonymous wholesale supply chains.
Supply chain structure
- A shorter path from paddock to plate, designed to reduce unnecessary layers between farmer and customer.
Farming philosophy
- We partner with farms focused on grass fed, free range and raising animals properly, not intensively.
Animal welfare standards
- Welfare isn’t a label for us; it’s part of how our partner farms operate every day.
How meat is prepared
- Meat is processed and cut to order before being snap frozen at peak quality.
Why meat is frozen
- Freezing is deliberate. It locks in freshness, reduces waste and gives customers flexibility.
Packaging
- Vacuum sealed portions that are practical, freezer-ready and designed for real households.
Ordering model
- A subscription model built around whole-animal supply, not cherry-picking high-margin cuts.
Long-term focus
- Structured for consistency and sustainability, not short-term discount cycles.
Connection to customers
- Created to reconnect farmers with the people eating their food, restoring transparency to the process.
Why We Freeze Our Meat
There’s often debate around fresh versus frozen meat delivery. At Our Cow, freezing isn’t a compromise; it is a deliberate choice.
Our meat is processed and cut to order, then snap frozen at peak quality. Freezing at this point locks in freshness, stabilises quality during transit and reduces unnecessary waste. It also gives households the flexibility to store and use their meat on their own schedule, rather than rushing to cook it within a narrow window.
For us, freezing supports both quality and sustainability. It’s part of building a supply chain that works for farmers and customers alike.
Why Sourcing Matters
Our Cow was created to reconnect customers with the farmers raising their food. That means working directly with Australian farming families and being clear about where meat comes from.
When farmers are part of the business itself, not just suppliers, the priorities shift. Decisions are made with long-term farm viability, animal welfare and consistency in mind, not just retail margins.
For customers, that means greater transparency and a shorter path between paddock and plate.
Why We Operate On Subscription
Our Cow operates on a subscription model because it reflects how livestock farming actually works. This way, the supply is planned around whole animals, not individual high-margin cuts.
A subscription system allows us to balance supply more responsibly, support farmers with predictable demand and reduce waste across the supply chain. It also means customers receive consistent deliveries without having to reorder each time.
Our meat subscription offers flexibility as deliveries can be managed, paused or adjusted through your account to suit your household.
Buy Australian Meat The Right Way
Our Cow was created to reconnect farmers and customers through a more transparent, direct supply model. Every part of the business, from sourcing and processing to delivery and ordering, is built around that principle.
If you value knowing where your meat comes from, how it is raised and how it reaches your table, choose Our Cow for your meat box delivery. We’ve built a model that backs Australian farmers while delivering quality and consistency to households across the country.
FAQs
How is Our Cow different from other online butchers?
Our Cow was founded by Australian farmers and built around a direct-to -customer model. We focus on transparent sourcing, fair returns for farmers and a supply chain designed around whole animals rather than retail margins.
Where does Our Cow meat come from?
Our Cow works directly with Australian farming families who raise livestock according to clear standards around welfare and production.
How does Our Cow handle delivery and freshness?
Meat is processed, cut to order and snap frozen before being delivered in insulated packaging. This approach is designed to preserve quality during transit and provide customers with freezer-ready portions upon arrival.
Do I need a subscription to order from Our Cow?
Yes, Our Cow operates on a subscription model. This structure allows supply to be planned around whole animals and ongoing demand. Customers can manage their delivery schedule through their account, adjusting frequency as needed.